The Entrepreneur’s Guide To Success & Business Growth

There’s a rising wave of 9–5ers now favouring starting a side hustle. Not only is this interesting, it’s already catching on seriously like wild fire. But here’s what I’ve noticed:

Most 9–5ers starting a side hustle almost always go wrong with customer profiling and targeting. You’re starting your own business and you think your audience has to be your co-workers and church members only. I laugh in complexity! Soon this set of erring would-be entrepreneurs begin to realize that their profitability will continue to be in doubt if they have to keep dealing only with people who never stop raising a eye-brow at their pricing, differentiation and positioning. Even the Bible says a prophet is not without honour except in his own house.

Here’s the truth: your business CANNOT survive on this ridiculous model of serving only those within your reach of comfort. If for nothing else, the last time I checked, familiarity hasn’t stopped breeding contempt. Take your market to the gates- right where your ideal customers are at!

*This is the first in a series of posts with which I intend to help budding entrepreneurs in their first year of business with getting it right