Screw The Routines — These 7 Things Will Make Your Business Work

It is ridiculous to find out how many people are doing business but are not actually in business, simply because they are merely running a business just for the sake of it. Unfortunately, a business that must succeed today has got a lot more involved than just a mere routine. It is much more than just opening shop and expecting customers to come buying. No; there’s actually more to business than just doing business as usual. So today, our focus is on doing real business and making business real.

An astute business leader once made a very striking statement when he said that “The business of business is business.” I couldn’t agree less. A lot of businesses continue to fail today simply because the drivers, who are supposed to be the visioneers of such businesses do not possess the right perspective on what it really takes to run a business. That’s why according to statistics, a whopping 9 out of 10 start-ups often fail in the first five years. And of the one that survives, again 9 out of 10 of them will fail by the tenth year.

The question we should be asking therefore should be — what actually are the ingredients of a successful business? For one, most businesses fail due to an evident lack of mission — why they are in business, what they are in business for, and how exactly they choose to actualize their…